MEDIA-- FILM
PRODUCTION-- the planning and filming of the movie
DISTRIBUTION-- publishing the film
MARKETING-- the promotion of the film
EXHIBITION-- showing the film to people
NTTD
NTTD promotion method
franchise– a series of films based on an original idea or adapted from a book
terminology– a group of specialized words and respective meanings in a particular field, and also the study of such terms and their use
distributor– a company that markets and organizes the distribution of a film
Hollywood major– a large film production company that dominates Hollywood
teaser– A fragment or montage of a film or of a television or radio programme intended to entice audience members to want to watch or listen to the subsequent production.
montage– a piece of work produced by combining smaller parts, or the process of making such a work:
ensemble cast– a group of people or things that make up a complete unit. a group of characters that have more or less equal roles in a production: not always a main protagonist
tentpole film– one that is expected to make a lot of money, and also to help persuade people to spend money on products connected with it
high-concept– is a type of artistic work that can be easily pitched with a simple idea.
enigma– this code refers to mystery within a text a question that encourages an audience to watch/read on to find the answer to.
circulation- the number of newspaper/magazine copies distributed on average in a day
advertising- the activity or profession of producing advertisements for commercial products or services
cover price- price of a newspaper or magazine
subscription model- a fee customers pay on a regular basis to get access to your product
multi-platform- capable of running on two or more different hardware platforms (print or digital)
readership- the number or type of people who read it
ideology- a set of opinions or beliefs of a group or an individual
brand identity- the visible elements of a brand such as colour, design or logo the identity and distinguish the brand in consumers minds
target audience- a group of people who are most likely to be interested in your product or service
PERSONAL IDENTITY
-media products allow the audience to find role models and other people with similar values
-use of media to reinforce personal values by coming closer to similar and desired people/products
EXAMPLE- movies or TV shows (e.g. Brooklyn 99, 500 Days Of Summer, Fight Club)
INFORMATION
-any information can be learned through different forms of media
-media allows people to gain insight on other peoples lives
-the media keeps the audience informed with current events
-people can acquire information, knowledge and understand through media products
EXAMPLE- most social media platforms and the news (e.g. TikTok, Instagram, Twitter)
ENTERTAINMENT
-use of media to escape the humdrum of boring everyday life
-access media forms to forget about worries and troubles for a while (escapism)
-to give a sense of happiness and release from the daily grind (school, work and obligations)
EXAMPLES- video games (e.g. Resident Evil, Red Dead Redemption, Until Dawn)
SOCIAL INTERACTION
-the ability of media product to produce a topic of conversation between other people
-media products allows the audience to break down barriers of time/distance to communicate with others
EXAMPLE- messaging apps (e.g. Snapchat, Messages, Instagram)
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