03/12/2024
Component One: Radio Industry
DO NOW-
1) 1H 30MIN
2) audience and industry
3) media language & representation
4) a mark a minute
5) asking if we agree or disagree with the statement
KEY WORDS
Public Service Broadcaster (PSB)-- is a media outlet that provides content for the public good rather than commercial gain
Commercial Radio-- a radio station that is funded by advertising and run for profit
Community Radio-- a radio station that is owned, operated and influenced by the local community it serves (non-profit)
Podcast-- a digital audio file made available on the internet for downloading to a computer or mobile device typically available as a series, new instalments of which can be received by subscribers
DAB Radio-- a digital radio service that transmits radio stations using digital technology
RAJAR-- Radio Joint Audience Research
Licence Fee-- an annual fee paid to an organisation for permission to own, use or do something
Royal Charter-- a formal document that gives an organisation independent legal status
Remit-- something that outlines a broadcasters area of responsibility
Convergence-- the coming together of previously separate media industries and/or platforms often the result of advances in radio
BBC Radio (Public Service Broadcaster) operates several national stations (e.g. Radio 1) and many other local radio stations (Radio Cornwall) each of these have a distinct identity and targets a specific audience
COMMUNITY RADIO-- often non-profit, these tend to cover small areas and serve the interests of a particular social group (e.g. Hospital Radio)
COMMERCIAL RADIO-- these are funded by advertising. the UK has many (e.g. Classic FM) and most of these are often focused on particular genres of music
1)
BBC RADIO 1-- 15-29 year olds
BBC RADIO 2-- 35 and older
BBC RADIO 3-- 35-54 year olds
BBC RADIO 4-- 55 years old +
BBC RADIO 5-- 25-54 years old
2) To provide impartial news and information, to help people understand and engage with the world
3) licence fee-- £169.50
4) radio 4-- current affairs, drama and cultural programming
5) 55+
6)
7)
8) global and bower
9)
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06/12/2024
Component One: Radio Industry
do now-
1) a media outlet that provides content for the public good rather than commercial gain
2) advertising
3) current affairs and cultural programming
4) Ofcom
5) streaming services
why DAB radio?
-better sound quality
-wider access to stations
-allows media organisations to offer audiences many ways to experience a programme
+streaming live
+listening again via a catch up service
+downloading a podcast
+social media platforms
Podcast
-are regularly produced by radio broadcasters
-many offer additional content or edited highlights
-podcasts are produced independently of a radio broadcaster
audiences
88% of the UK adult population listen to the radio each week– about 49.5 million
commercial radios of listening of 54.1%
17% was on smart speakers (a 22% increase)
digital listening is now 72% of all radio listening, predominantly DAB which is 42.7% and online which is 25.6%
BBC radio stations saw a decline in listeners
Audience Appeals
-uses & gratification theory
-entertainment– they can listen to music
-information– they can gain information on things happening around the world
The Archers
-the worlds longest running radio soap opera (broadcast since 1951)
- the original intentions was to communicate modern farming methods to increase food production as food was still being rationed after WW2
- today it is carefully researched and is informative about many issues to do with farming, rural issues and wider contemporary social issues
-drama, but its subtle, gentle and slow moving
-set in the fictional village called Ambleside and the storylines are sometimes serious but more commonly stories focus on daily rural life
Conventions
cliffhangers
real life issues
continuing storyline
distinctive theme tune
-target audience is mainly women so they tend to have strong female characters (MATRIARCHS)
-stories focus on family/work/relationships
-designed for regular listening
-multistrand narratives
-ongoing stories to keep viewers hooked
-set in specific locations
-tend to have more dialogue than action
How can you listen to The Archers?
-podcast (Spotify)
-online
-radio (BBC Radio 4)
they offer flexibility by playing all the episodes from the week on a Sunday morning for those who couldn't watch them when they were first played. they also release a podcast with all the episodes on there so people can listen to it freely and not on a schedule.
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10/12/2024
Set Episode
do now-
1) 1951
2) BBC radio 4
3) cliffhangers and a continuing storyline
4) everyday at 7pm except Saturday and then repeated again at 2pm the following day (weekly omnibus on Sunday mornings)
5) to inform, educate and entertain (BBCs remit)
-the archers is funded by the license fee
-one of the original purposes of the show was to educate farmers it soon gained a larger audience and a source of entertainment for a far wider audience
the archers is the worlds longest running soap opera, its first episode airing in 1951, and is still ongoing. each episode is 13 minutes long and everyday at 7pm an episode plays, except Saturdays, and is played again the following day at 2pm. On Sundays, they play every episode from the week (omnibus) so people can catch up if they were busy. the show originally used to educate farmers on ways to increase food production (due to the fact that Britain was still rationing after WW2) but as the audience got bigger they expanded on the show, now focusing on farming, relationships and rural issues.
the production
-produced at the BBC studios in Birmingham
-different scenes are recorded in different areas
-the producers consult specialist advisors when developing storylines
storylines
Gavin was in prison, Gavin was in hospital
main characters
Helen, Mick, Gavin, Joy, Alan, Linda, Kirsty, Blake, Jordan, Kenzie
genre conventions
distinctive theme tune, fast paced, dialogue oriented, cliffhanger
audience appeal
how does this episode relate to its remit?
how does the episode show the impact of social of cultural contexts?
modern day slavery
main target audience
-female (76%)
-55+ (62%)
-white British (81%)
-right-wing (conservative)
-high 'disposable' income
-midlands location
the producers of the show have their main target audience but also want to tackle a secondary audience
-young people
-audience from abroad
-city dwellers
-multiple races, ethnicities, religions and sexualities
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20/12/2024
The Archers
do now-
1) 6 million
2) mainly females above the age of 55
3) all week except Saturdays and they have a omnibus on Sunday's
4) Demographics
5) to inform educate and entertain
fans can go to the website and read about characters, for example their birthdays, relationships etc. they can also listen to podcasts and read about it on social media such as twitter and instagram.
-the archers is a big business for the BBC as its the most listened to BBC programme online
-in todays society, market share and brand identity are massively important and the archers succeeds both
-if the BBC lost its license fee there are shows people are guaranteed to subscribe to watch
-modern slavery
-domestic abuse
-mental illness
-rape
-armed robbery
-affairs
for many listeners The Archers was a comforting radio show and recently they have began to say that it has became too much like shows like EastEnders and has become too melodramatic. an example of this is the domestic abuse story line with Rob and Helen and the show once considered to be gentle and light has became an actual melodrama
personal identity-- with many of the storylines they can identify with one specific one if they relate to it
information-- they can make people more aware of things like mental illness or domestic abuse
entertainment-- they gain entertainment from listening to the archers
social interaction-- they can talk to people about whats happened in the show recently
Excellent notes so far
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